ACX MASTER CLASS – Last Year’s Curriculum

Dan O’Day and David H. Lawrence XVII invite you to become an ACX Audiobook Master…

What Is The ACX Audiobook Master Class?

A four-week class produced by Dan O’Day (radio & voiceover marketing guru) and taught by David H. Lawrence XVII (Audible Approved Producer of 180 audiobooks over the past two decades).

Who Is This Class For?

It’s for actors, voice talents and storytellers who want to take control of their lives and their careers… starting today.

Learn Without Leaving Your House.

The ACX Audiobook Master Class will be taught in a “teleseminar” format. All you need is a telephone.

“But what if I miss a session?” Don’t worry. You’ll automatically receive mp3 recordings of all the sessions.

Live Teaching Calls Each Monday

Monday of each week is devoted to a live class that covers two or more modules (see curriculum below).

Remember, you’ll receive an mp3 recording of each call, for you to review and replay whenever you wish.

Live Q&A Calls Each Thursday

On Thursdays, we answer every question you have about anything discussed in that week’s modules.

You’ll automatically receive mp3 recordings of the Q&A classes, too.

Online Video Instruction

As a member of our ACX Master Class, you’ll receive lifetime access to our private class site, including videos to walk you through the key elements — including all of the technical steps involved.

From “basic” (e.g., filling out your ACX profile for optimal effectiveness) to “advanced” (e.g., how to do David’s “stairstep” method of editing your audio recordings)….

We’re with you every step of the way.

(Don’t worry, the technical stuff is easy. We’re just making it even easier for you to learn it.)

Detailed PDF Study Guides

We’re going to cover a lot of material in these four weeks. Your PDF Study Guides will give you a head start on each week’s training.

Weekly Assignments

Hey, we can’t make you do these assignments.

But we want you to achieve audiobook success as quickly as possible. And we know these assignments will help you do just that.

Student Accountability Reports

Beginning with Week #2, each Monday class will begin with feedback from students on their previous week’s assignments.

You’ll be able to share what you learned…and to learn from your fellow students’ experiences.

Client Management Email Templates

During our ACX Master Class, you’ll learn how to take the lead in your collaboration with the author from beginning to end.

Most or all of your communications will be via email. But what do you say in those emails?

By the end of the class, you’ll have a firm understanding of the psychology of ACX client management.

To make it as easy as possible for you to transform your understanding into daily practice, we’ll give the actual email templates that David has created and used so successfully in his own audiobook career.

Just copy & paste as needed, and you can concentrate on delivering excellent performances and cultivating long-term relationships with authors.

Private Mastermind Group #1
(first 4 weeks)

Once you’ve registered, you’ll be invited to join our private online 2018 Mastermind Group.

You are not taking this new journey alone. You’ll be able to:
–     compare notes with fellow classmates and peers
–     share challenges and questions
–     share recommendations, solutions, and successes

Both David and Dan will be regular participants in this Mastermind Group, too.

Private Mastermind Group #2

At the conclusion of the 2018 ACX Master Class, you’ll be invited to join our permanent ACX Mastermind Group.

This is the Mastermind Group you’ve heard so much about. An experienced, incredibly generous bunch of pros… 

…who will be waiting to welcome you to become part of the savviest, coolest and smartest Mastermind Group in the History of the World.

This Mastermind Group doesn’t devote itself to gossip or sharing cute videos…or complaining about how “tough” it is to succeed with audiobook narration.

This is a group of pros who are succeeding on ACX…

…and who will be eager to help you with your success, as well as to learn from you.

Both David and Dan are regular participants in this Mastermind Group, too.

You’re not in this alone!

This private group will be hosted on Facebook. It’ll be invisible to the rest of the world, but it will be an ongoing resource of encouragement and information for you.

We Will Promote Your Audiobooks (and Your Authors).

You think you don’t know much about marketing audiobooks? Here’s a shocker:

The authors with whom you’ll be partnering probably know absolutely nothing about marketing.

We’ll equip you with an added advantage that virtually no other narrators have:

A platform from which to promote the books you record.

For each ACX title you record after joining our Master Class, we will:

reddish-box-reflection  Promote your audiobook via the ACXMasterClass website.

reddish-box-reflection  Promote your audiobook via a battery of social media sites.

reddish-box-reflection  Promote your audiobook via our exclusive Video Marketing

    To take advantage of this extraordinary bonus feature, you’ll need to create a simple “video” for each audiobook. Don’t worry, we’ll teach you exactly how to do it. It’s easy.
    Once you’ve given us the video, we’ll do the rest.
    Result: Much higher online visibility for your audiobooks, which can lead to more sales for your and your authors…and which will make you a much more likely candidate for their “narrator of choice.”

We Will Promote You.

Once you have recorded at least one ACX audiobook, we will feature you on our website as an alumnus — with a link directly to your ACX profile.

Result: Higher online visibility for you as an audiobook narrator, increasing the likelihood of your being found by authors searching for people to record their titles.


Week One (Monday)

How to Profit from the ACX Marketplace

reddish-box-reflection  Inside ACX: How the Pieces Fit
reddish-box-reflection   Union Members: The Real Story for SAG-AFTRA members
reddish-box-reflection  Union vs. Non-Union
reddish-box-reflection  5 Reasons Why You Want to Be on
reddish-box-reflection  How You Make Money
reddish-box-reflection  How You Get Paid
reddish-box-reflection  How ACX Promotes You
reddish-box-reflection  5 Common Misconceptions About ACX
reddish-box-reflection  20 Reasons ACX Is Better for You than “Pay-to-Play” Sites

Creating Your ACX Profile: Step-by-Step Guide

reddish-box-reflection  How to Join
reddish-box-reflection  Creating a Profile that Attracts Jobs
reddish-box-reflection  Most Important Element of your Profile (most people miss this)
reddish-box-reflection  6 Competitive Advantages Your Profile Should Have
reddish-box-reflection  3 Key Elements of your Professional Summary
reddish-box-reflection  “About You”: What to Include
reddish-box-reflection  “About You”: What Not to Include
reddish-box-reflection  How to Use “Awards & Recognition” if You Haven’t Won Any
Awards Yet

reddish-box-reflection  “Your Website”: What You Should Link To
reddish-box-reflection  “Your Website”: Four Sites You Never Should Include
reddish-box-reflection  Uploading Your Samples
      reddish-box-reflection  Format
      reddish-box-reflection  Length
      reddish-box-reflection  How Many You Should Upload
      reddish-box-reflection  What if You Don’t Have Any?
reddish-box-reflection  Whether to Choose “Royalty Share” or “Pay for Production”
reddish-box-reflection  How Much to Charge


reddish-box-reflection  Narrowing Your Field of Genres
  Evaluating the Competition
reddish-box-reflection  Evaluating Profiles
  Evaluating Demos

Week One Q&A re: ACX Marketplace; ACX Profiles 

Week Two

Student Accountability Reports

Your Equipment and Software

reddish-box-reflection  Computer Equipment
reddish-box-reflection  Mac vs. PC
reddish-box-reflection  Microphone
reddish-box-reflection  Accessories
reddish-box-reflection  Recording/Editing Software
reddish-box-reflection  Tips for Recording in Your Home
reddish-box-reflection  Tips for Recording Away from Home/Studio

Your Opportunities in the Nonfiction Market

reddish-box-reflection  Nine Niches for You to Explore

How to Voice Nonfiction Audiobooks

reddish-box-reflection  Your Most Important Goal
reddish-box-reflection  Proper Titling Structure
reddish-box-reflection  Incorporating Visual References
reddish-box-reflection  Two Things to Know About Your Audience
reddish-box-reflection  Three Requirements of Your Voice
reddish-box-reflection  Delivery for Nonfiction

reddish-box-reflection  Three Requirements for the Listener to Be Happy
reddish-box-reflection  Nonfiction Enunciation Calibration
reddish-box-reflection  Voicing Steps, Lists and Processes
reddish-box-reflection  Identifying & Connecting to Your Audience


reddish-box-reflection Downloading Free Recording Software
Nonfiction Practice Auditions

Week Two Q&A re: Equipment & Software; Narrating Nonfiction

Week Three

Student Accountability Reports

How to Record for ACX with Audacity*
*You can use whatever software you prefer. But Audacity is the only software that will enable you to cut your editing time by as much as 75%.

reddish-box-reflection  Gathering Your Assets, Software and Hardware
reddish-box-reflection  ACX Recording Standards
reddish-box-reflection  ACX Mastering Standards
reddish-box-reflection  Most Efficient Script Viewing
reddish-box-reflection  Auditioning and Performance
reddish-box-reflection  How to Match Your Previous Session’s Performance
reddish-box-reflection  Input Levels
reddish-box-reflection  Audio Silence Standards
reddish-box-reflection  How to Build Silences into Your Read
reddish-box-reflection  The “Stairstep” Method of Recording and Editing

How to Edit Raw Tracks for ACX with Audacity

Mastering for ACX with Audacity

  Little-Known Free Software to Make Your Audio Sound Incredible

How to Narrate Fiction Audiobooks

reddish-box-reflection  How to Choose Your Auditions Wisely
reddish-box-reflection  How to Identify Your Audience
reddish-box-reflection  How to Create Your Characters
reddish-box-reflection  Voicing the Narrator
reddish-box-reflection  Voicing Female Characters
reddish-box-reflection  Voicing Male Characters
reddish-box-reflection  Voicing Children
reddish-box-reflection  When and How to Use Accents
reddish-box-reflection  Six Vital Presentation Tips
reddish-box-reflection  Fiction Enunciation Calibration


reddish-box-reflection  Downloading & Installing “Secret” Mastering Software
reddish-box-reflection  Fiction Practice Auditions

Week Three Q&A re: Recording; Editing; Mastering; Narrating Fiction

Week Four

Student Accountability Reports

How to Manage ACX Clients

reddish-box-reflection  Three key metrics to help you identify the most profitable titles
reddish-box-reflection  Moving from “Auditioning” to “Booking”
reddish-box-reflection  Managing Client Expectations
reddish-box-reflection  Setting Expectations When You Audition
reddish-box-reflection  Potent Skill Representation
reddish-box-reflection  Planning for Success
reddish-box-reflection  Booking the Client, Not the Work
reddish-box-reflection  Project Payment Clarity
reddish-box-reflection  Step-by-Step Client Folder Creation
reddish-box-reflection  How to Handle Complex Change Requests
reddish-box-reflection  How to Establish a Clear Paper Trail
reddish-box-reflection  Using Pre-Written Messages for Each Step
reddish-box-reflection  How to “Hand Hold” the Client
reddish-box-reflection  Dealing with Client Feedback
reddish-box-reflection  How to Handle Slow-to-Respond Client
reddish-box-reflection  Setting Yourself Up as Client’s “Preferred Narrator”
reddish-box-reflection  5 Things You Should Do To Make The Rights Holder Want to Work Only With You (that very few of your competitors do)

How to Manage ACX Projects

reddish-box-reflection  Acquiring Necessary Assets
reddish-box-reflection  Setting Your Production Schedule
reddish-box-reflection  Scheduling Your Delivery Date
reddish-box-reflection  When Not to Begin Working
reddish-box-reflection  Scheduling for Disaster
reddish-box-reflection  Special Research Before You Begin Recording
reddish-box-reflection  How to Avoid a Nightmare
reddish-box-reflection  Which Files to Save, and for How Long
reddish-box-reflection  Responding to Revision Requests
reddish-box-reflection  When to Invoice the Client
reddish-box-reflection  How to Create Your Own Retail Sample of Finished Audiobook
reddish-box-reflection  How & When to “Sanitize” Your Retail Sample
reddish-box-reflection  How to Earn More From Every Sale (Even without Royalty Share)

Beyond ACX!

Week Four Q&A re: Managing Clients; Managing Projects

Open to U.S., UK, Canada and Ireland Residents

At present, ACX is open only to

• U.S. citizens with a Social Security
x number.

• U.S residents (not necessarily citizens)
x of the United States who have a valid
x U.S. Taxpayer Identification Number x
x and are able to submit Form W9.

• Canadian citizens and residents who
x have a Canadian Tax I.D., a Canadian
x bank account, and a Canadian address.

• UK citizens and residents who have a
x UK Tax I.D. (your National Insurance
x I.D. will suffice), a UK bank account, and
x a UK address.

• Irish citizens and residents who have
x an Irish Tax I.D., an Irish bank account,
x and an Irish address.

If you don’t meet any of the requirements above, we do not recommend that you join this exclusive Master Class.

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